The potential vacationer may have found a hotel of interest

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Commercial keywords , on the other hand, have a more targeted intent and are typed when the user shows interest in a particular field of research , thus deciding to investigate further. Continuing with the same example, we will therefore have: “Best hotels Riccione” .

Following a search of this type, the poland telegram data user will find results that are of interest but still rather generic, which is why he or she may decide to further narrow the search field with the phrase “Best hotels Riccione on the beach” . Usually, at this stage of the search, the intention to purchase (or book) has already been triggered . However, there is a final category of keywords, which is typed only when the user has identified a very specific interest .

In this case, for example,  located right on the beach in Riccione. Before booking, however, he would like to be sure that the facility welcomes animals, so that he can bring his dog with him. To do so, he could do a super targeted search by typing the keywords “*specific name of the hotel* animals” , so as to immediately obtain the answer he is looking for.

Now, imagine for a moment that you are the owner of this phantom hotel in Riccione on the beach and imagine that the potentially interested user has landed on your hotel's website thanks to the search we described. What would happen if, once he gets to the last step, the one in which he specifically asks if your hotel accepts pets, Google does not provide him with any answer? Most likely, he would abandon the search to start over with another hotel . And the blame, in this case, would not fall on Google but on you, who did not think to include keywords related to the possibility of accepting pets or not.