A measurement plan and measurement

MimJannat89

If you don't, your competitor will. It doesn't have to be complicated, the current technology will help you on your way. A well-thought-out plan is indispensable to ensure that the implementation of your (email) marketing automation runs as efficiently and smoothly as possible. The following steps give you guidance to achieve the best result. . Determine your strategy and goals Defining your email strategy is the first step. Without strategy and clear goals, it is impossible to determine what you want to do to achieve the goals.

Your organization's marketing objectives form the basis for your strategy. . Know your customer Knowing your customer is essential. A well-described customer journey provides a lot of information about the customer's appreciation in the different steps and the possibilities photo editor for improvement. Parallel to describing the customer journey, or rather as part of describing the customer journey, you want to know exactly what is known about the behavior of the customers. At an overall level, but also at customer group or customer level.



For example, think of click paths on the website, content preferences, use of the app, transactions, opens and clicks in the e-mailings. You want to be able to measure this customer behavior at all touchpoints and in the phases of the customer journey. For this you need a CDP, methodology. In addition to viewing the available data, you can also conduct quantitative or qualitative customer research to get to know your customer better. Step-by-step plan for marketing automation.